Editorial policy
How we write, and who writes it
All 31 guides on this site are written and clinically reviewed by Ashleigh Trickett. Here is the standard they are held to, and what we will not do.
Written by a named clinician
Every guide carries a byline, a job title and a review date, and links to the credentials behind them. Nothing on this site is published anonymously or under the clinic's name as if a business could hold a clinical opinion.
This matters more than it sounds. The previous version of this site published around 216,000 words of health content bylined to “Charis Aesthetics” with no named author and no stated credentials. Almost none of it was ever indexed by Google, and none of it should have been.
Not AI-generated
The guides here are written from clinical practice — what Ashleigh sees in clinic, which treatments she declines and why, and the questions patients actually ask. That is the part a language model cannot produce, and it is the reason these pages exist.
The old site used an AI content generator. It produced sixty-one articles averaging 3,548 words in a single three-month burst, and seven of them were indexed. Volume is not the same as authority.
Sourced and dated
Guides cite authoritative sources — the NHS, the British Association of Dermatologists, the Nursing & Midwifery Council, the Joint Council for Cosmetic Practitioners and UK legislation — and link to them directly so you can check.
Each page shows when it was last reviewed. Medicine moves, guidance changes, and content without a date gives you no way to judge whether it is current.
Advertising rules
The medicine used in wrinkle-relaxing treatment is prescription-only, and UK rules forbid advertising a prescription-only medicine to the public. No brand name for it appears anywhere on this site, and no before-and-after imagery is published for wrinkle-relaxing treatment, for the same reason. Result photographs are published only for treatments where that is permitted, and only with patient consent.
We do not publish incentivised reviews, we do not use stock photography of models in place of real patients, and we do not claim awards that have not been won — the BAMAN recognition is a finalist place, and it is described that way everywhere it appears.
What this content is not
It is general information, not personal medical advice. No page here can tell you whether a treatment is right for you, because that requires an assessment. Where something needs your GP rather than an aesthetic clinic, the guides say so.
Corrections
If you think something on this site is wrong, tell us at charis-aesthetics25@gmail.com. Corrections are made promptly and the review date is updated.
Get in touch
Book a consultation
Consultations are £30, and that comes off the cost of your treatment if you go ahead. No pressure to book anything on the day — if you are not sure whether you want treatment at all, that is still a good reason to come and talk.